What do they need? And if they don’t have it—is it a dealbreaker?
Stop Rooting for the Anti-Hero: Why You Should Build a Non-Ideal Client Profile
Now that you know alllllll about your ideal clients, it’s time to meet the enemy: your non-ideal clients.
These are the clients you do not want to work with because they won’t succeed with your services, and they might destroy you in the process.
Now, we get it. New coaching businesses often namibia telegram data struggle to stay financially solvent, and thus, any amount of offered cash—even if you are coaching baseball and they want to learn golf—is hard to turn down.
But at no point in your coaching journey—even the uncertain start—should you lock in non-ideal clients. We did that with some early-stage customers ourselves, and it nearly killed us. They drain resources, frustrate team members, and always, always fall flat.
That’s why you need a non-ideal client profile, so you can actively market against and turn down these kinds of clients. It helps your team identify—and circumvent—temptation.