As with any form of marketing, your download free usa email database social media marketing activities should be data-driven. Depending on the platforms you’re focusing on and the posts you’re publishing, these metrics may include data about your level of engagement, likes, follows, or shares.
Whether we realise and appreciate it or not, all of us associate certain brands, locations, foods, teams etc with colour. Examples of this include political parties, sports teams, environmental topics and many more. These associations can help you bring information to your audience more easily, make it more accessible and more memorable.
Used correctly, colour will enforce the story of your underlying data – helping your audience to remember key points and making patterns more visible, digestible, and clear.
Here are a few tips to help guide you on your data story telling journey:
1. Always make your brand the hero
Choose colours that reflect your company’s brand, industry, or product. Branding is an essential component of any business and colour in data visualisations helps to shape the message of a consistent brand. To maximize stand out, avoid choosing colours that are too similar to your competitors.
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Remember though, that the exact metrics you’ll focus on will depend on your goals. For example, if you’re looking to build your audience, then reach, impressions, and audience growth are your most important metrics to consider. However, if you’re looking to retain and nurture current customers, then instead focus on likes, saves, comments, and DMs.