Your chosen startup marketing strategies should help you earn trust over time as you deliver value to your audience.
That’s exactly what we did in the early days of marketing at Close, and it’s how you build a business that lasts.
With this in mind, here are seven startup marketing strategies that can fuel your growth—rapidly.
1. Zero in on Your Target Audience
No marketing strategy can live up to its potential namibia telegram data unless you know your audience. And I mean, really know them.
Go beyond ages and zip codes (that’s so 2015). Instead, understand what makes them tick, motivates them, scares them, or inspires them. Then, you can craft an Ideal Customer Profile (ICP) that truly sets a solid direction for your marketing efforts.
First, talk to them. Listen to their stories, struggles, and dreams. Use interviews and surveys to ask open-ended questions and let them talk.
Next, understand your customer’s journey, from the first time they discover your brand to the moment they become a brand advocate).