Trust will play a central role in the post-Corona era. More than ever. on brands and their communication and offers companies based in Switzerland an enormous opportunity. People care about true values, traceable supply chains and identity. "Swissness" and local "next door" production are booming, especially when combined with warmth. The Corona crisis has shown us that it is possible to find yourself in an extraordinary situation within a very short time and with practically no indonesia rcs data warning. For months we had to forego physical contact with our friends and keep our distance. Our expectations and awareness of the moment and of "what really counts" have been heightened. The demand for genuine human/warm experiences will continue to increase after Corona. This applies to our private contacts, but also especially to the customer service of companies.
Reliability and orientation will prove to be key companions in our decision-making. Traditions will experience a renaissance like never before. I can rely on them. And paradoxically, they will be the ones who create a framework in which fresh ideas, innovations and important impulses for the future can be created. This is an opportunity for the corporate world and its brands. In the post-Corona era, those who create orientation and meaning will be able to retain customers in the long term. The preparation phase for this is already in full swing.