Retaining resource visitors

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The loading time of an online resource is an important condition for the successful development of business on the Internet. DoubleClick, which acts as a platform that programs the purchase of advertising on Google resources, conducted a study of the behavior of Internet users.

The data obtained showed that for resources that load in 5 seconds, the duration of visitors' stay on the site increases by 70%, and the bounce rate decreases by 35%. Advertisements on manufacturing email list such sites are viewed 25% more often than on resources that load in 19 seconds.

Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Increase conversion.

User conversion largely depends on visitor retention. Resources with long loading times yield less profit. According to statistics from Mobify, each 100 ms increase in the resource's main page loading speed resulted in a 1.11% increase in conversion, which in monetary terms resulted in an increase in revenue of $380,000.

The same studies on the shopping cart page yielded even more positive findings: reducing load time by 100ms increased conversion by 1.55% and contributed to an increase in average annual revenue of $530,000.

Things to remember when checking your website's load time
Metrics are not the only thing needed to measure user experience. A good user experience is created from a sequence of certain checkpoints. It is necessary to find these important points and analyze user behavior using them.

One typical user will not give a complete picture of the overall user experience. It is necessary to set up two zones for tests. One to be used for testing the site speed on different devices and connection conditions, and the other as a development environment. This will take into account different site speed conditions.

The loading of a website may differ for the developer and the user . If yours loads quickly, it does not mean that the user does too. Most often, website developers use devices that work much faster than the devices of ordinary users. That is, speed testing does not take place in real conditions. It is recommended to study the networks and devices that people use and, accordingly, create testing conditions close to reality.

You need to conduct experiments, not just monitor and analyze data . This will help you react faster to changes in site speed.

The combined data from the test environment and real time will help improve the quality of page loading . Test data helps to identify, identify and eliminate problems, if any, at the initial stage. Speed ​​data obtained in the real environment will give an idea of ​​how users currently behave on the site, what the real loading speed is.