Data shows increasing regional exposure of trade shows as more brands showcase their offerings at them.
As a new business, attending these events and showing potential customers can get them to try out your new software and engage with it. You can give them information about your new software, the challenges it solves, and how it can help them too. Other research shows that 79% of attendees use trade shows to find out what to buy.
Potential customers are always looking for content that addresses their problems. Because potential customers love videos, you can observe their engagement on YouTube through the comments they leave. That information can give you insights into your customers and even get those users to try out your company’s features.
Forums and communities
Target customers share their concerns and frustrations on namibia whatsapp number database forums and communities. You can use social media communities and groups to get to know your potential customers better and, in the process, get early adopters for your new software. You can also use sites like Quora and Reddit to recruit potential customers. Here are some places where you can find early adopters on Linkedin.
LinkedIn
Source: LinkedIn
Understanding what customers need
You are in the market to offer solutions to your audience’s pains. Understanding your customers’ pain points, needs, and experience will help you know how to attract them and get them to try out your new SaaS software features to solve their problems. Once you create a new software feature that can solve their pains, you can invite them to try it out and test it out while marketing it to more potential customers.
Have a responsive and quality web design
As a new SaaS business, it’s essential to have a well-designed website . You can do everything you can to attract users to your website, but if they can’t easily navigate it and get the information they need, they’ll try your competitors. It’s also essential to optimize your website for mobile use. Websites are spaces for user engagement, as studies show that 90% of brands use their websites to distribute content.