Classic Facebook Post Promotion Options

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Attracting attention to your article, getting feedback from users and increasing the number of interested readers - all these tasks are relevant for any social network. Let's talk about what proper promotion of posts on Facebook* means, what techniques will allow authors of materials to raise them in the feed and what mistakes should be avoided.

To achieve popularity of a publication in this social network, following several rules will help:

Use different formats for the same post
Give people the opportunity to choose how they want to receive information: text, photo, video, or link. All types of delivery can be applied to one article. By using different formats, you will school principals email list understand which one is better perceived by your target audience.

To start, try to get by with a simple link. A short description and URL to the blog post will bring readers who are interested in the topic of this post. Be sure to place a call to action at the end of the article. It can be formulated in different ways, the main thing is that it does not leave readers indifferent.

As a next step, use an image. A quality photo will attract attention, because most people are visual and perceive pictures better than lengthy descriptions. “Seeing is believing…” is a proverb that is perfect for social networks.

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Videos are becoming an increasingly popular format. Users like it when information is literally served on a plate: all they have to do is watch.

However, there are also many visitors who prefer engaging texts. People are happy to express their opinions if the article formulates the question correctly. This guarantees a lot of comments under the post and attracts the attention of other readers.

Don't be shy about duplicating materials on the same topic. Firstly, not all of them may catch the user's eye. Secondly, having ignored the first post, he may well become interested when he sees the second one. Try using different formats, and one of them will definitely work.