4. Launch special initiatives for Women's Day
Another idea to celebrate Women's Day could be to launch a discount or coupon campaign .
For example, you could set up a 2×1 deal only for March 8th , or code number of philippines a percentage discount on certain products. Alternatively, for every purchase made on that day, you could give your users a coupon to use within a certain time frame, always within your store, physical or online.
In this way, in addition to significantly improving sales, you could also work on the loyalty of your customers.
What if my company's target audience is mainly men?
Even companies and brands that have a predominantly male target can launch marketing initiatives for Women's Day.
Through a combination of the strategies already mentioned, you can personalize your messages to draw attention to International Women’s Day, while of course remaining relevant to your followers.
For example, if you have a menswear brand , you could collaborate with non-profit organizations that specialize in raising awareness about gender equality. One idea could be to promote a new collection by donating part of the proceeds from the sale to an association like Promundo , which involves men and boys on issues such as violence prevention and gender equality .
A marketing campaign with a dual purpose: product promotion and social awareness.