Pay attention to language

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Subtle changes in the way feedback is presented can make a big difference. That's why one of the basic recommendations is objectivity. The more concise the evaluation, the better.

This way, there is no risk of going into details that do not interfere with the professional's performance.

As for language, it is important to choose expressions that convey what needs to be said, but in a way that is not rude. Instead of "you are inattentive to your duties," you can say something like "I'm sorry you weren't able to do it."

5. Appeal to reason and not to emotion
In order for feedback to be valued, it is important that the person being interviewed understands that it is a critical assessment intended to help them improve their work. It is easier to have this understanding if they perceive that the evaluator is confident and in a good mood.

Maintain a rational conversation, avoid stressful moments brazil phone data and understand how to separate friendships from work relationships.

How to rate consumer reviews?
Despite having other characteristics, customer feedback is equally important for the development of the company.

First, because of the opportunity to better understand each customer's experiences with the product. Second, because of the opportunity to establish closer relationships with the public.

A critical point for companies is that today evaluations come from different sources, which requires more attention in the organization of this flow of information. The ideal is to have a system that can concentrate the data and support the analytical process.

CRM software can help a lot in this case, since it also facilitates the segmentation of the contact base and provides the necessary inputs for the company's return to be more precise.

There are several benefits to being attentive to customer feedback, but the main ones are the increase in the level of customer satisfaction and the promotion of improvements in products and services .

The impact on sales is noticeable. Satisfied customers tend to buy more and are more likely to defend the brand and tell their friends about it. In addition, the chances of attracting new customers are even greater.

Another important issue is the possibility of differentiating the brand from the competition. It is increasingly difficult to do this based on functional attributes alone, which requires attention to the experiences that can be provided to the public.

Get to know the types and channels of feedback:

1. Transactional
Popular among e-commerce sites, it involves asking for reviews shortly after a purchase. Some companies offer rewards to motivate customers to respond, but this is not always ideal.

2. Interactive web pages
There is no more effective way to obtain reliable and spontaneous data from users in a web audience than by providing them with interactive content .

These materials provide direct resources for visitors to indicate their preferences by answering questions, choosing options, and evaluating alternatives.

In addition, the tools in which interactive pages are created allow every user movement to be mapped and analyzed .

Check out this example from NetApp, which created an interactive quiz for its users to test their knowledge of the topic of Express storage, which is tied to the service they offer: