The more first-party data that french email address list your business can gather and process, the more you’ll know about the customers you’re aiming to target. You can then use this data to make smarter and more quantifiable marketing decisions.
The purpose of your analysis is to identify common characteristics that define your best customers. By analysing all of your customers, you can locate who your best customers are. You can also find the segment that’s most likely to contain these customers.
Once you’ve located your best customers, you can take a detailed look at the traits and characteristics that these customers share in order to find look-a-likes. For example, they may generally be males aged 30-45 who work as bank managers in London. Using this information, you can then create a target audience profile for the ‘ideal’ customer. This will include all the habits and traits that your best customers share.