Many consumers drop out when paying for products in their (mobile) shopping cart. This is often due to the link with payment systems. This friction can be avoided by, for example, Apple Pay . This function allows you to pay with a fingerprint. Unfortunately, Apple Pay, Android Pay and other mobile 'wallets' are not yet available in the Netherlands.
2. Personalization can drive a lot of sales
As a brand, you can no longer ignore personalization. And that applies to the entire shopping experience. This must be completely one-on-one. Artificial intelligence plays a major role in this. For example, Netflix is a good example of personalization with the recommendation of series and films. Heike Young indicates that artificial intelligence becomes smarter with every click in order to serve the consumer even better with good recommendations. She gives the following formula:
Personalized content + better intelligence = revenue
Recommendations from others create engaged consumers. They have a shopping cart that is 4.5 times more filled, visit the site 5 times more often and… consumers who have arrived at a webshop via a recommendation, return twice as often.
3. Retailers expand further
What you also see a lot lately is that retailers are looking for new models for partnerships. For example, New Balance is working together with Stance. In the image below you can see that New Balance shoes are offered with Stance socks as a combination. But there are also other formats, such as the popular pop-up stores that are popping up more and more often. These types of stores allow the consumer to really feel the products before buying them online. Young expects that this type of extension of the 'normal course of business' will only become bigger.
New Balance and stance
For mobile shopping, it is therefore wise to switzerland whatsapp number eliminate friction as soon as possible, to personalize and to seek collaborations to expand your activities. During Dreamforce I heard how many organizations started working with mobile design, a cross-channel experience, innovation and the customer journey . Below you can read all the examples.
UGG & mobile design
You probably still know them, the UGGs, boots with a thick sheepskin. In addition to boots, UGG also offers slippers and sandals. The brand optimized its mobile webshop based on design. Here are 4 tips:
1. Optimize for search
Most people go straight to the 'hamburger menu' in the app. UGG found that consumers often don't know what they're looking for until they look at the categories in this menu. The first thing they often do is look for a search function. Using heat maps, Eric Lessard saw that 30% of mobile shoppers use the search bar. So make sure that the search bar is prominently displayed so that the user can't miss it. In the example below, you can see that the search function is right next to the hamburger menu.