Create a blog and monetize it. If you don’t already have a business, that’s fine too. Plenty of very successful bloggers started out simply by launching a blog—finding ways to make money from it as they became more experienced.
There are lots of different ways to make money through your blog, and we’ll come to those in Step 7 of this guide. For now, I simply want you to know that if you’re attracted to blogging as a way to make money, then that’s absolutely something you can do.
2. Building Your Personal Brand
Another really good reason to begin blogging is to create a name for yourself. These days, a lot of people do this through social media—think of Instagram influencers—but there are plenty of people who build their brand through a blog instead.
The huge advantage of a blog, here, is that you own your blog. It can’t be suddenly shut down because someone complains on Facebook. By contrast, your following on any social media site could be suddenly taken away if that site bans you … or even if it folds completely.
3. Launching Your Freelancing Career
Blogging can also be a powerful tool for other freelancers, such as freelance designers, photographers, illustrators, developers, and more. You can showcase your work on your blog—and your blog can help bring more clients to your website, too.
Blogging is also a great way to demonstrate your skills, which is ideal if you want to start a career as a freelancer. Obviously, blogging is a great fit for freelance writing (especially content writing), and the pieces you write for your blog could form the start of your freelancing portfolio.