With a content hub, you aren’t just writing a single, standalone post about a topic. Instead, you’re creating a comprehensive set of resources that answer all of your audience’s questions about a topic.
Now let’s look at why this strategy is so beneficial.
Instead of creating content piece by piece, content hubs cover most of the keywords you want to rank for.
Here are a few reasons why content hubs are good for SEO:
1. Provide more value to readers
Content hubs are thoroughly written and well-organized thailand mobile database resources. If the pillar post doesn’t provide the answer to a question, the post it links to will.
As you can imagine, this provides a satisfying experience for visitors, as they don’t have to jump from site to site or conduct new searches trying to get the answers they seek.
All the information they need is there, organized and easy to find.
2. More topic authority
Cluster posts link to your pillar pages, and your pillar pages link to cluster posts. This is not only good for visitors.
Internal linking is a valuable on-page SEO strategy in general. For content hubs, it plays an important role in building authority for your website.