And most importantly , if you are looking for an SEO agency, I don't see any logic in clicking on a Google ad.
This is not what we are talking about, we are talking about SEO.
What to look for before making an SEO budget?
If you are an agency or just starting out
There are several things that I consider more than necessary before starting to make a budget.
Because if you don't take them into account, you might make the mistake of thinking that all domains are worked in the same way.
Indexing
For me, one of the keys to SEO is knowing how Google values the URLs of a domain.
It's not just about knowing what's there, it's also important to know what consistency it has in SEO in order to know important things like the distribution of domain traffic or to find out which points you can work on and which ones it's better not to touch; at least at the beginning of the project.
Authority
Authority is just a mathematical figure and is not the main SEO factor we can work with.
But it is true that starting to work with a domain that has very little authority is not the same as starting to work with one with high authority, things change a lot.
Link building
It is true that you can do an SEO strategy witho philippines phone code ut links.
In fact, I have worked on many link-less projects with good results.[community-related src="https://semrush.com/blog/link-building- ... ush-study/"]
But since the point is to make a budget, it is better to inform the client of this need or point of improvement.
Which, by the way, is becoming more and more expensive.
If, on the other hand, the domain has too many links, it is very possible that you will have to do a disavow and that means a lot of hours of work (to do it well) that must be budgeted if you do not want to work extra without getting paid.
History
Looking at the history of a domain, that is, whether it has had drastic ups and downs, I think is important.
When it comes to making the strategy/budget there are going to be many differences.
It is not the same to work for a domain that is growing little by little than for one that is in an uncontrolled decline.
If it is on the decline, the hours of strategy analysis multiply each work week.
Charging speed or smartphone issues
We cannot start working on a project and then tell the client that the SEO is not producing results because the website does not work on smartphones or because the loading speed is so slow that it does not convert for that reason.
This is something that needs to be analyzed and budgeted from the beginning as an addendum to the budget.