Through rigorous A/B testing , free trial signups by 12.5%. These tests ranged from text improvements, extensive design updates, and form optimizations that led to a 9.3% increase in conversions.
With this in mind, start incorporating A/B testing as part investors email lists your product testing plan and watch your business start to take off.
and innovation per se is a function of how much testing is done in a given cycle. Accelerate your testing and you can accelerate your SaaS innovation.
Pro-tip:
Use A/B testing for business goals, not just for scientific reasons. While “95% significant difference” is academically set as the default for declaring your version a winner, that’s not always the case when it comes to achieving your business goals.
Small incremental improvements (but not low increases, like a 50-50 split or slightly better result) are wins you should consider when running your tests.
Author Bio: Gary Viray is the Founder and CEO of Helix , a data-driven digital marketing agency operating in both the United States and the Philippines.When Target created BayEngage in 2016, the company’s sole goal was to address the problems facing today’s email marketers while also offering an easy-to-use, responsive email automation solution at a reasonable price.
Since then, BayEngage has helped over 4,000 online marketers grow their businesses by utilizing the power of email marketing and taking it to new heights.
While we love everything BayEngage has to offer (not to mention the 300+ email marketing templates, smart segmentation, and next-level automation features), this article is for you if you're looking for an email marketing alternative to BayEngage.
We'll walk you through the top six alternative email marketing solutions and explain how they fit into different business niches.
What is BayEngage?
Thousands of online stores use BayEngage, an all-in-one marketing automation and customer engagement tool, to create emails. BayEngage’s free plan includes 2,500 emails each month for 250 subscribers and starts at $10.
The best alternatives to BayEngage
1. MailerLite
MailerLite is a relatively new player in email marketing and its youthfulness is reflected in the tool’s design, features, and customer support. Essentially, not in the ‘young, crazy, and fun!’ sense but more in the ‘modern, clean, and uncomplicated!’ sense.
MailerLite is a progressive, multinational email marketing software, as demonstrated by its team and corporate values.
The interface is available in five languages and their customer service representatives are located all over the world. There is also a smartphone app! Currently it is only accessible on iOS.