Test the author's expertise on the topic

[hasibaakterss3309]

By 2018 , it was undeniable that mobile searches would soon overtake desktop searches. So Google adjusted its ranking to prioritize the mobile version of a site over desktop pages.

This caused sites that were not optimized for mobile czech republic mobile database searches to inevitably fall down the SERPs. Loading speed , design and accessibility were the three points that were most affected in SEO practices.

The following year, Google introduced three more ranking factors into its algorithm: experience , authoritativeness , and trustworthiness .

The trio formed the acronym EAT and its function was (and is) to evaluate the quality of the content and ensure that it provided value to users. As a result, content creators who wanted to rank in the results pages were forced to:

Relate your information to recognized sources .
Build user trust by including your contact information and verified content .
In 2022, another “E” was added to the acronym, for Expertise . This meant that, when building its ranking, Google began to prioritize content written by recognized experts on a topic or that incorporated specialized contributions .