It becomes more dynamic with the theme 'Daily Practice' in which, for example, professor Betteke van Ruler says: specialization is necessary. She has therefore distinguished 24 communication specializations and they are all discussed inn the magazine. From labor market communication specialist to fundraiser, from lobbyist to presentation trainer, who can all share their success stories.
Jan Marijne , director of recruitment agency Projactive , says the opposite, funnily enough: away with specialization and pigeonholing in communication. His prediction is that the communication department in its current form will no longer have a right to exist. “Thinking in specialisms and segments must disappear and be replaced by a mix of creative, original thinking and daring action”. As an example, Marijne gives the Bavaria campaign with the orange dresses during the World Cup in South Africa. Out of the box. His motto is that communication with HR and marketing must integrate. As a client, do not hire a specialized agency but restore one-on-one contact belgium telegram data with clients as an organization.
Bavaria Dutch dress
Girls wearing the Bavaria Dutch Dress
Communicatie Nu offers a solid overview of the broadening of the communication profession and does so in six chapters or themes: 'Trends in the profession', 'Daily practice', 'Making a career', 'Communication education', 'Profession across the border' and 'History of the communication profession'. They do so in alternating article forms from interviews to columns and the section 'Remarkable'. But you can take the latter with a grain of business salt. Everyone who is mentioned in the book agrees that the profession is changing due to online possibilities and thus the democratization of communication, but the latest developments in particular remain somewhat underexposed. For example, nowhere is crisis communication and social media really discussed, while examples of reputational damage have been abundant in recent years. Okay, there is a very nice online crisis communication game in it, but that's it .