Anti-Kickback Statute (AKS)

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Stark Law aims to prevent conflict of interest and transparency in healthcare marketing, guaranteeing quality medical attention. You should take into account that it applies even in paid promotions and affiliate arrangements.

To put it simply: When making medical SEO you can, for example, write an article about choosing a lab. However, you can’t use that article to recommend, explicitly or implicitly, any lab you have a financial interest in.

Referrals are also regulated by the Anti-Kickback oman mobile database Statute (AKS). This prohibits offering, soliciting, or accepting any form of remuneration in exchange for referrals of services that are covered by federal healthcare programs.

Hence, AKS affects healthcare SEO by:

Restricting incentivized marketing, since healthcare providers are not allowed to remunerate positive reviews or patient referrals when services paid for by Medicaid and Medicare are involved.
Demanding affiliate and referral arrangements to be non-incentivized and serve solely informational purposes. This means healthcare SEO strategies cannot involve direct referrals to practices, but should focus on creating informational content that attracts patients “naturally”.
FDA Advertising Regulations.