Interactive Infographics and Whitepapers

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Interactive content opens up a dialogue with your audience, rather than the traditional one-way flow of passive information. That’s the idea behind interactive infographics and whitepapers. These interactive documents educate by asking questions and opening up new, relevant information to readers based on the answers they receive. It’s a convenient way to educate and engage your audience by personalizing the experience to meet their specific needs and save them time.


3. Contests
Everyone likes a freebie, and contests are a type of interactive content that can thailand phone number list boost engagement on social media and allow you to collect email addresses for future marketing campaigns. Offering a free item to a person randomly selected from contest entrants can also build goodwill with little financial investment. Offer contest entries to anyone who signs up for your email list, follows you on social media, or retweets the offer to their friends and followers. You can even take contests several steps further, requiring participants to post pictures or complete a scavenger hunt and post about it. These fun, interactive challenges can greatly spur engagement.


4. Calculators
A calculator uses algorithms to generate unique answers depending on what users type into the calculation box. They’re a great way to entertain an audience, since they can be based on absurd criteria. Calculators are fun little widgets that tend to do best when linked to current events. In 2014, Slate capitalized on John Travolta’s gaffe of completely misspeaking and calling Idina Menzel “Adele Dazeem” at the Oscars by creating a name generator: “Travoltify Your Name”. Major news outlets picked up on the generator, which briefly went viral. While calculators aren’t usually a great tool for educating your audience, they can be a powerful way to extend your reach and introduce you to potential customers and clients.