Global cycles that have undergone step testing are more cost-effective

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Their results are predictable;
more chances of success;
less time loss.
Who to Include in an Agile Marketing Team
First, the product owner. Instead, there may be a strategist. If the customer does not have sufficient experience in strategic planning, then in a small company these functions can be delegated to a full-time marketer.

It is important to understand that the person Jiangsu cell phone number list responsible for the final result of the project must have certain qualities:

a) qualification knowledge at the market level, or even better, higher;

b) a rare combination of character traits: lively intuition, creativity, a sense of trends, and a margin of safety in case of a “perfect storm”.

Secondly, the Project Manager. This may not be a single person, but a strong alliance combining professionalism and business acumen. The Project Manager knows every last detail about the campaign entrusted to him. He is familiar with it both from the inside and from the outside. Along with the strategist, he participates in making key decisions and planning sprints.