risks related to cybersecurity and data protection
Most of the employees surveyed believe that the main risks for companies using generative AI are related to cybersecurity (48%) and risks to personal/individual data protection (46%).
These dangers must be considered by companies, as we currently do not know how generative artificial russia telegram data intelligence tools will later use information we share with them. It is important to remember that these systems rely on data that they obtain not only from the internet, but also from their users. This can pose risks to the confidentiality of the data transmitted by companies, for example if it is internal sensitive information or customer data. This must not be shared with third parties without explicit consent. When employees or companies enter data into generative AI tools, they should expect that the information may also become public.
Generative AI and phishing: How can companies protect themselves?
Generative artificial intelligence also poses risks related to the confidentiality of data coming from outside, such as phishing, which is an internet fraud technique that consists in tricking a user into transmitting personal data under the pretense of being a trusted organization. This process has become even more sophisticated thanks to generative AI, which makes it possible to create even more convincing and personalized messages. Here are some tips on how companies and employees can protect themselves.