Sales overview in Abowire
Sales overview in Abowire ( source )
Protect customer data
In these times, no company can avoid the issue of cyber attacks. The number of hacker attacks reached a new high in 2021 and will most likely do so again this year. Online shops are a profitable target for attacks and even small, lesser-known companies should not feel safe: they too are often the focus of attackers and, compared to large corporations, are even less able to cushion the financial consequences and reputational damage caused by a ransomware attack or data theft. Therefore, everyone who runs an online shop should pay attention to extensive protective measures and use appropriate software, such as firewalls or software to protect against DDoS attacks.
E-commerce solutions often already have security features built in, but it makes sense to supplement these with software to protect your own IT environment, for example. When choosing a shop provider, also pay attention to where your data and that of your customers is stored and how it is processed. Fraud often occurs in online trading, for example through identity theft or payments with insufficient funds. This is why functions such as creditworthiness and plausibility checks, address verifications and double booking blocks are useful.
IT security software Enginsight
IT security software Enginsight ( source )
Build a customer base
Maintaining customer loyalty
For your online shop to be a success, you obviously need one thing above all else: customers! Ideally, customers who don't just buy from you once, but keep coming back. Acquiring new customers is much more difficult and expensive than retaining existing customers. That's why you shouldn't leave customer loyalty to chance.
The customer lifecycle begins when a person first comes into contact with your company (for example, via a search query, an advertisement or on social media) and from that moment on it is important to make a good impression. The person should feel well looked after and addressed individually, be it through a personalized email newsletter or fast, reliable help with support requests. Bonus systems such as loyalty points and other reward programs are also popular measures for customer retention.
A CRM (customer relationship management) system will help you implement this . This software usa telegram data helps you centrally manage customer accounts and data, record customer interactions across different channels, and gain useful insights into your business through analytics and sales forecasts.
The CRM system from TecArt ( source )
Reach customers with email newsletters
Even though social media and other marketing channels are becoming increasingly important, email newsletters are still one of the most successful tools for customer retention. You can now do a lot more with newsletters than just send the same information email to a long list of recipients.
Email marketing tools offer you a variety of ways to use email as a marketing tool. You can segment your customer list, for example by demographic characteristics, place of residence, interests or previous purchases, and send different newsletters to different target groups. In addition, most email marketing tools offer a variety of personalization options that go far beyond just putting a person's name in the greeting: For example, you can automatically send different newsletters to people who have purchased from you for the first time or who have not been to your site for a long time, send product recommendations based on their recent purchases or offer them a discount on their favorite product that they buy frequently.