The further SMBs are on their data maturity journey, the more likely they are to capitalize on its value. more historical and high-quality data to hand to leverage for revenue-driving insights across everything from forecasting to customer segmentation. These organizations also have the building blocks of a data-driven australia whatsapp number data culture that encourages effective cross-team collaboration. And with robust governance and compliance measures in place, they are better protected from risk too.
Data-Driven SMBs Take a Greater Slice of the AI Pie
As SMBs eye up the transformative opportunities of AI, the research reaffirms the power of laying their data groundwork before unleashing the benefits. Highly data-driven businesses adopt AI at twice the rate of less data-driven competitors – and they’re more likely to seize the benefits across different functions too.
These SMBs are leading the charge with 48-57 percent seeing a moderate to high positive impact from AI engagement across process efficiency, marketing, market share, revenue, customer satisfaction, cost reduction, and risk. Their less data-driven peers are lagging behind, with just 21% claiming the same benefits.