Combine PASF with PAA and start conquering the SERP.

[kexej28769@nongnue]

To do this, we collected a day's worth of PASF topics, fed them into STAT for tracking, and then did some comparisons. And what we found was a somewhat disturbing relationship between domains on the later SERP and domains on the original.

For starters, when you click on a PASF topic that benin number data under a domain, 78.87 percent of the time the domain doesn’t rank anywhere in the top 20 of the new SERP. We take this to mean that either: Google knows better than to show you the same site you just left. Or, even though the site is fundamentally relevant, it’s not relevant enough for the new SERP.


In the 21.13 percent of the time when a domain appears in the top 20 of a later SERP, the lower its ranking on the initial SERP, the more likely it is to rank on the new one. Huh.

And, of those domains that appeared on subsequent SERPs and ranked first, 49.54 percent did so as a featured snippet (although we are forced to tell you that our sample size was considerably reduced at this point).

So, how can an SEO take advantage of all this weirdness? Well, if you’re struggling to rank higher, or even at all, than your current query competitors, it might be worth investigating the SERPs of PASF topics as an alternative route.

Once you get your paws on all the “People Also Search” topics, collect everything in the “People Also Ask” boxes and then collect each “Related Search”.