By creating a conversion funnel,

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Heatmaps will show you an average of where all visitors are clicking and scrolling in a static image. Session recordings will record the screens of visitors to your site so you can watch the video and see what the user is looking at and what they are clicking on.



A you will be able to see where people are going. For example, if you create a funnel from the homepage, to the shopping cart, to the confirmation page, you can see that about 75% of users are abandoning in the cart process.

Then, you can watch a session recording of bolivia number data stage in the funnel and see where people are getting confused or frustrated with your shopping cart process. Great, right?



Finally, you can take advantage of polls on Hotjar – they’re effective because they give your users a chance to voice their opinions about your site. Try asking questions like “What’s stopping you from entering your [product name or offer] today?”

Often times, people respond with things like “I need more information,” “I don’t need it right now,” “Too expensive,” or “I don’t know if I’ll like this brand.” If most people are saying it’s too expensive, you might want to either rethink who you’re targeting or reevaluate your pricing.