Plotted points are more reliable than written words.

[kexej28769@nongnue]

This is especially true when it comes to brands.

In the age of #FakeNews, content marketers are struggling more than ever to ensure that their content is seen as accurate, newsworthy, and trustworthy. The job of a content marketer is to create work for a brand that can simultaneously compete for exposure against nonprofits, think tanks, universities, and mainstream media outlets. bosnia and herzegovina number data some brands are trusted by Americans , content marketers may find themselves working with lesser-known clients who seek to build both awareness and trust through great content.

A great way to do both is to follow the lead of data journalists by allowing visual data content to tell your story for you.

"Numbers don't lie" vs. brand trustworthiness.
In the run-up to the 2012 election, Nate Silver's previous iteration of FiveThirtyEight attracted both massive traffic to the New York Times and criticism from traditional political pundits, who argued that no "computer" could predict election outcomes better than traditional journalists who had worked in politics for decades (a prologue that, to be fair, had a similar face to the traditional journalists). In the end, Silver's "computer" (actually a sophisticated model that FiveThirtyEight explains in great depth and in open source ) correctly predicted every state in 2012.

Silver and his team made the model widely available to show how unbiased it really was. It used a huge amount of historical election data, used probabilities and weights to figure out which knowledge was most important, and predicted what the most likely outcomes would be. By showing how it all works, Silver and FiveThirtyEight went a long way toward improving public trust in data.