Now we come to the reason why people may or may not buy your product – the touchpoint effect.
Price is often an objection. The consumer says, "I like the product, but I'm not ready to spend $99."
A weakness may be a lack of motivation to achieve a goal, while questions usually relate to the product itself.
Your customer journey maps can help you find ways to resolve objections, pain points, and questions.
Include an FAQ on the page that answers the most common questions. Offer a discount code in a pop-up for people who might click away because of the price. Hit a pain point on the page copy to overcome a weakness.
This is where you can implement a tool or two to help you better understand how to build customer journey maps. But don’t panic. You don’t have to spend money or analyze indecipherable data to achieve this.
In fact, Google Analytics can give you all the information you need.
If you have had Google Analytics for at least six months to a year – create a behavior flowchart.
behavior flow on a customer journey map
The graph shows engagement on your website and can identify potential bottlenecks. It shows you the starting pages vnpay database of your customer journeys, the first and second interactions.
Conduct user experience analytics research
You can also use Google Analytics for attribution modeling. In other words, you want to know which touchpoints contribute to conversions and then assign weight to them.
There are several attribution models. For example, last-touch attribution gives all the weight to the last touchpoint before a customer converts . Similarly, first-touch attribution gives all the credit to the first touchpoint.
You can use different attribution models to see which touchpoints contribute the most to actual conversions. There’s a lot of data out there.