Interest: Once you have captured their attention, the next step is to generate interest in your product or service by showing how it can solve their problems or needs.
Desire: Next, you seek to awaken the client's desire, convincing them that your offer is the ideal and urgent solution for them.
Action: Finally, it is essential to include a clear and effective call to action, supported by mental triggers such as urgency or scarcity to facilitate conversion.
Although widely used today, the AIDA method uk cell phone number list is not something new. It was developed in 1898 by American publicist E. St. Elmo Lewis, who based his proposal on research into consumer behavior from the first contact with a brand or product to the purchase.
In its early days, AIDA focused on print ads, which were very popular at the time . With the advancement of technology and the arrival of the digital world, this method was adapted to different communication channels and today it is a key tool in digital marketing strategies .
Advantages of using the AIDA method
The AIDA method offers multiple advantages that directly impact the results of any company:
Clear structure: Allows you to organize communication objectively, guiding the customer from the first contact to the purchase.
Versatility: Can be applied in various formats such as ads, landing pages, social media and emails.