As mentioned above, LinkedIn often provides the best source of leads for B2B marketers.
However, don't discount other social platforms, including the following:
Facebook : Link to blog articles, post pictures, host giveaways, and invite people to subscribe to your newsletter.
Youtube : Include relevant cards that direct viewers back to your website. You can also include one or two links with appropriate calls to action in your video descriptions.
Instagram : Use the “Link in Profile” code to direct users to a single link you can provide. Giveaways and contests work especially well for lead gen.
X : Link to articles and videos, share your clients' success stories, and join in conversations.
Pinterest : Create your own boards related to your B2B niche.
All of these channels can help you with your B2B lead generation efforts.
Here are some tips for your sales and marketing teams on how to use social media for B2B lead generation:
If possible, include a CTA button on your social media profiles.
Make sure your social media bios have a link to your website.
Add a clear call to action to your social media content and turn your audience into leads.
Use social media advertising to reach a specific audience and drive them to your website with CTA buttons.
For example, take a look at Hello Bar’s Facebook profile. There’s a “Learn More” CTA button and a link to their fantuan database website’s homepage, which redirects traffic from Facebook to their website.
Hello Bar Facebook Profile Challenges
Image via facebook
Conversion Rate Optimization (CRO) helps increase the chances that your leads will convert on your offers. In other words, you’ll get more prospects from your B2B lead generation strategies.
We’ve already talked about optimizing individual pieces of content, but what about the rest of your website? You probably have static pages, landing pages, and other areas of your website where potential customers can convert.
Conducting a complete audit of your website can help you identify areas where you could apply CRO strategies. We’ve put together a simple guide to help you complete the audit and generate more leads for your B2B business.