Instead of reporting them separately,

[kexej28769@nongnue]

A they're really the same thing. They're emailing in some way. Why don't we just aggregate them as one metric? So in that case, you could say grab all the mail to form completions and then grab all the form goal completions, and now you have total email requests or total requests or whatever you want to call it. You can do the same thing where it's, uae number data , phone calls and emails, does it really matter if they're in separate buckets?

Just put them all together. Same thing with basic math. Just add it all together and then you have a total metric that you can present to the client. Here's how much money we made for you. Boom that's a good one. The next thing - I'm just going to flip here - is the formulas.

2. Formulas
Okay, so one of the things I really like to do with formulas is look at your Google Search Console data. It's in Data Studio. You're going to use Search Console for this, which is a great data source. We all know that Search Console data isn't necessarily 100% accurate, but if it's easy to search, it always has a wealth of keywords that the Search Console interface doesn't have a great way of doing it.