Throw in a discount and you’re helping them cross things off their list while making your brand their holiday shopping destination. Brands can benefit from these sales promotion ideas, especially when they’re timed to coincide with the holiday shopping season.
Example
One example is how Amazon does their holiday gift guides. They create a list of discounted products that help the shopper shop for everyone at once.
How to do it
Customize your list: Divide things into categories – “Gifts for Him,” “Gifts Under $50,” “Last-Minute Clues.”
Make It Special: Offer discounts on products you feature in the guide.
Spread the word: Share your gift guide everywhere – via email, on social media, and on your website.
Create urgency: Set delivery deadlines to encourage people to buy early and remind them that they will receive their gifts on time.
Limited-time festival discounts
Tying your promotions to festivals, whether local or global, makes them more relevant and timely. People are already moj database in the mood to spend, so it’s the perfect time to introduce these discounts. These are classic sales promotion ideas that align well with consumer behavior during the holidays.
For example,
Macy's runs big sales during Thanksgiving and Christmas. It makes sense because these are huge shopping times and their deals fit right in with what people are already looking for.
How to do it
Choose the right festival: Find festivals or events that interest your audience – whether they’re local holidays or global celebrations.
Make It Festive: Use seasonal imagery and messages that match the atmosphere of the event or holiday.
Bundle It Up: Create “gift packs” or group items together at a special price to make it easier for people to buy in bulk.
Send it by email: Use email campaigns to push offers and remind people that deals are running.
Customer Appreciation Week
Showing appreciation for your loyal customers is key. A week dedicated to rewarding them with exclusive offers and promotions strengthens relationships and helps build long-term loyalty.
An example of
this is Nordstrom, which does this with its annual Customer Appreciation Week, where it offers exclusive discounts and promotions just for its most loyal customers.