If you’re a marketer, you’re looking for the most cost-effective way to attract, build, and retain your audience and customers. And while there are many channels to do it, email marketing continues to reign supreme. Paid search has become more expensive. SEO has become more competitive. Paid social media has become more difficult. And your audience’s attention span is becoming more and more fragmented every day. But your audience is still reading emails every day, and emails aren’t going anywhere.
So while you should always be testing new marketing channels, email marketing should be at or near the top of your list of marketing focuses. To succeed in email marketing in 2025 and beyond, check out the list below of the best email marketing tools that will take your game to the next level.
In this article we will cover:
Why You Should Invest in Email Marketing in 2025
5 Best Email Marketing Tools for Building an Email List
5 Best Email Marketing Platforms for Sending Emails
5 Best Email Marketing Tools for Cleaning Your Email List
5 Best Email Marketing Tools for Writing Emails
Why invest in an air purifier?
Why You Should Invest in Email Marketing in 2025
Email marketing has a huge ROI: 2025 is the year of email marketing. And 2024 was the year of email marketing. And so fusion database were 2022, 2021, 2020, etc... And it seems like 2026 and 2027 could also be the years of email marketing? So let's start with why?
email icon and text about email marketing ROI
Well, it’s simple. Email marketing continues to be the largest online marketing channel with the highest ROI. In fact, as Luisa Zhou points out , businesses earn an average of $42 for every $1 spent on email marketing. And that ROI beats almost every other marketing channel. With paid search, paid social, and SEO averaging anywhere from 2-5x ROI, a 42x ROI is simply unbeatable.
And while online behavior is constantly changing, email usage remains stable. By 2025, more than half of the world’s population will use email, and many of those people will check their email multiple times a day. Email knows more about us as individuals than anything else on Earth. Our email knows where we shop, where we work, where we exercise, where we eat, what we read, and much more.