Averages may not work for you, so don't let benchmarks be the only metric you use here, but they can be a useful guide to setting realistic goals over time.
Finally, analyze the relevant data.
Now that you know what metrics to look at for each piece of content and some realistic ideas to aim for, start analyzing your pieces of content to determine whether they're performing as well as you'd like.
This isn’t as simple as looking at a number hong kong cell phone number list and calling it a failure. You want to take the time to understand what’s going on with each piece of content. Consider the individual factors that played a role, like how unique your headline was and the different promotional strategies you used.
Find the cause
The analysis you did above should be a big help with this, but also step back and look at the bigger trends of what’s working and what’s not on your site. If you find that a lot of your content is underperforming, you might want to run a content audit so you can see the big picture trends more clearly.
It’s not always easy to figure out why something did or didn’t work, and unfortunately, some of this process will involve guesswork. But use the analytics you have and consider A/B testing or customer surveys to build your knowledge and get a better handle on customer and negative feedback.