Talk about the history of the company

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But upon arriving at the company, the salesperson is faced with a series of tasks and ends up delaying sending the commercial proposal to his prospect.

Although this situation is quite common, since the routine in the commercial area is very hectic, the seller needs to organize himself so that the proposal reaches his client on the agreed date, demonstrating that the company keeps its "word."

In the event of unforeseen circumstances that make it impossible to deliver the document on loan data the agreed date, the seller must call the prospect and inform them of the delay, anticipating it and apologising for the inconvenience. As we mentioned above, sincerity and clarity are key points for good business.


Even if customers know the company well, it is important to highlight a brief description of the company and its differentials in the commercial proposal.

At this stage, it is also worth sharing the company's portfolio and shares.

To keep the document from becoming too long, a good alternative is to link to web pages where customers can see the information in its entirety.

Present other solutions that your company offers
It may happen that a client hires a service with your company and closes another service that you also offer with your competitor.

This does not mean that the consumer has not enjoyed your company, it may simply be that he or she is not familiar with the entire range of services you offer.