Remember that humor is subjective. What one person finds funny may be boring—or worse, offensive—to another. That's why it's important to keep your email subject line subtle.
Yet, funny ideas can build a connection with the audience. They also show off your personality.
Uber once used the subject line: “Because we can’t all win the lottery…” It was designed to entice potential Uber drivers to sign up and make money right away. The “$5” scratcher in the body of the email is aligned with the subject line.
5. Retargeting Subject Line
A retargeting email allows you to contact someone you've already contacted before. For example, a consumer has just purchased one of your products.
A few days later, you can send an email asking the customer if they have any questions. Include the purchase in the subject line: “How are you liking your new water purifier?”
6. The Object of Greed
Greed is simple. You want to appeal to your audience's desire to save money, for example by suggesting a discount or other financial incentive.
7. Vanity Subject Line
Alternatively, appeal to vanity. Tell your prospect how they will look better, more athletic, more business owner database attractive, or more attractive if they follow your advice and open the email. Here’s an example from fitness instructor and personal trainer Alexander JA Cortes.
Email subject line for vanity
Image from Gmail
As mentioned above, storytelling can be a powerful marketing copywriting tool . Use the subject line as a hook for your story, and then follow it up with the rest of your email body copy .
Subject of urgency
Creating a sense of urgency or time sensitivity can motivate email recipients to act quickly. Phrases like “Limited time offer” or “Only a few spots left!” encourage immediate action so they don’t miss out.
Subject lines that create a sense of urgency often include time-sensitive language or limited-time offers. By creating a sense of scarcity, urgency helps drive decisions quickly and encourages recipients to open the email.
Personalized subject line
Some of the best email subject lines are those that speak directly to the recipient. You can add a personal touch to your email by using the recipient's name or linking to their previous purchases and browsing history. This makes them feel much more relevant.