Social media measures have now become firmly established in B2B online marketing. B2B companies that do not yet have a presence on social media channels should do so as soon as possible.
They have long been part of our everyday lives: social paraguay phone number list media channels play a central role in the formation and anchoring of B2B brand images. This offers the opportunity to show customers, prospects and employees on a regular basis what your B2B company is all about. Despite its great popularity, there is often still a great deal of uncertainty among B2B marketers when it comes to the best possible use of the channels in the B2B environment.
We have summarized for you which mistakes you should no longer make in 2022:
#1 Lack of strategy . Without a strategic foundation, B2B social media marketing can be like flying blind. This should be avoided at all costs – with a detailed target group, channel and content strategy.
#2 Only do social media on the side . B2B social media marketing is far too relevant to be placed at the bottom of the priority list. If you don't regularly post content with added value, your followers will see it less often. If you don't have enough resources internally for this, then it's worth getting support.