The Ethics of Telemarketing and Qualified Lead Handling

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Imagine the scenario where you’ve dedicated considerable time to design an email campaign: you’ve polished the subject line, tailored the message to resonate with your audience, segmented your audience for maximum relevance, and added a good CTA. However, these efforts depend on one critical factor – whether your email is successfully delivered to your audience. An email that fails to reach the subscribers’ inboxes is equal to a billboard placed in a desert – it may be a masterpiece, but if no one sees it, the opportunities for engagement and interaction are lost.

An undelivered email, whether lost in the spam folder or estonia whatsapp data bounced back completely, wastes your campaign’s potential and reflects negatively on your sender reputation, affecting future delivery efforts. Therefore, a combination of robust and trustworthy email infrastructure and compliance with email marketing best practices are essential to ensure your messages reach your clients and prospects. Factors Influencing Your Email Deliverability SuccessSeveral major factors influence your email deliverability rate, each playing a crucial role in the overall success of reaching your subscribers’ inboxes. Email Infrastructure Sender Reputation (and sender score)Domain reputationQuality of the email list (bounces, SPAM, compliance)Email ContentNow let’s deep dive and break them down!Email Server infrastructureThe journey of an email from sender to recipient is full of potential obstacles, starting with the very existential risk of a mail server failure and your emails not being sent (on time) due to your sending server being unavailable.

To prevent and minimize the risk of such a fundamental problem, it is recommended that you work with experienced and trustworthy email service providers that manage many clients and millions of emails daily and are able to provide infrastructure redundancy and quick problem resolution. For us at SiteGround, we not only offer email marketing services but also email hosting services. Over the past 20 years, we have built unmatched expertise managing email servers on both sides of the barricade – the sender side (what all email marketing platforms do) and the recipient side (what normally hosting companies and email service providers do).