Self-explanatory and quite relevant. How many pages does your visitor look at when they come to your website? On average in the industry it is about 3 pages.
The cost per lead
The CPL is, like the CPC, a billing model. If thailand phone number list the billing for the ad placement is set using the CPL, the following applies in contrast to the CPC: The amount for the advertiser is only billed when the user not only clicks on the banner, but also leaves their contact details. For example, for a newsletter or when placing an online order.
The click rate (CTR)
The metric describes how often users click on an ad after seeing it. It shows the ratio between impressions and clicks. In the B2B sector, the average value is 2%, with top values being achieved with a click rate of over 3.5%.
The cost per click (CPC)
How much money do you spend when a user clicks on your advertising material, e.g. the ad? The average click price that has to be paid per click on an ad is around €3 in the B2B industry. In general, the more is paid for a click, the higher the placement on the page.