Press Releases in Lead Generation

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What is more, recipient servers do not like to communicate specifics on how they handle various types of situations in order to not facilitate spammers into cutting corners. Since often there is no real feedback loop, the sending server cannot gather actual statistics on how many of your emails ended up in spam. As the second best alternative, you may want to keep a close eye on metrics measuring email deliverability and user engagement in general. They will provide insights into how your audience and email filters respond to your content: Reported as spam rate – The percentage of recipients who mark an email from a campaign as spam or junk.

This metric indicates how many subscribers consider the finland whatsapp data emails unwanted or irrelevant enough to report them to their email service provider as spam. It is also your only real “spam” metric, but it does not include data on the emails that ended up in spam folders or got rejected at the network level by filters, which makes this metric alone insufficient. Open rate – Measures the percentage of email recipients who open a given email out of the total number of emails sent. Too many unopened emails as a percentage of the total not only indicate a problem with your subject line but also put you at risk of your future emails being flagged as spam.

Delivery rate – Indicates the percentage of emails that were successfully delivered to the recipients’ mailboxes (inbox and spam folder including) out of the total number of emails sent in a campaign. The delivery rate focuses on the reachability of the emails. It only measures what part of the sent emails have reached their recipients but doesn’t tell you where they landed or what happens to those that didn’t hit the target. Still, if you have too many undelivered emails there might be different reasons, one of which being a high spam rate.