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It's important to know that google already has the intelligence to understand search intentions, human language and the variations in terms that may occur. This means that, if you want to optimize a blogpost for “carry-on luggage”, for example, you don't need to worry about using exactly that keyword in your text, much less repeating it insistently. You can use synonyms, such as “hand luggage” or “on-board luggage”, which make reading more enjoyable.

And even if the user types the term with errors or dominican republic whatsapp data variations, such as “carry-on luggage” or “carry-on luggage”, google will understand the user's search intent and present your page to them. Therefore, exact keyword matching no longer needs to be a concern. Search typesduring a shopping journey, people can adopt different search types to resolve their queries.

, you need to understand with what intention each search is made, to align user queries with what your brand has to deliver to them. Let's see what the main types of search are:navigationalnavigational search happens when the user already knows which website they want to browse and is unlikely to change their final destination.