Brand Partnerships and Endorsements

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How Adidas Makes Money
Adidas Revenue (2012-2022) - Adidas Business Model
Adidas operates a diversified business model that generates revenue through multiple channels. Here are the main ways Adidas makes money:

Sale of sporting goods and clothing
Adidas is a global leader in the sporting goods and apparel industry. The company designs, viber data manufactures and sells sports-related products, including footwear, apparel and accessories. Adidas offers multiple sports and activity products, targeting professional athletes and enthusiasts. Sales of these products through retail stores, e-commerce platforms and wholesale distribution channels contribute significantly to Adidas' revenues.


Adidas partners with athletes, sports teams and celebrities to promote its products and increase brand visibility. These partnerships include endorsement deals, sponsorship agreements and co-branded collaborations. Adidas aims to attract consumers and gain a competitive advantage in the marketplace by associating its brand with high-profile individuals and teams. The revenue from such brand partnerships and endorsements represents a significant revenue stream for the company.