Burger King, setting its competitors on fire

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The Burn That Ad campaign makes use of augmented reality to engage users of the Burger King app in Brazil. With the app, users can “burn” ads from Burger King’s competitors by pointing their smartphone at them. When the flames burn out, the person is left with a screen telling them they have received a free Whopper to enjoy at their nearest Burger King restaurant. The campaign was created and developed by David SP. Rafael Donato, the agency’s creative vice president. Through this augmented reality campaign , it is expected that half a million burgers will be given away across the country.



And that's the end of our list, but stay tuned colombia mobile database because augmented reality in digital marketing is here to stay. In fact, 90% of companies with revenues of $100 million or more are now taking advantage of the technology. Smaller companies looking to score innovation points with AR need to act quickly.

As always when we share lists, we encourage you, dear readers, to expand on them in the comments. What augmented reality campaigns have you found remarkable? We're listening!Before you start reading this post, we want to ask you a question: Do you think press releases are important in your marketing strategy?

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