When to use email marketing automation

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Automated emails are highly customizable to your business needs. You can send any type of email at any time.

That being said, there are a few key types of marketing emails that we recommend businesses include in their email marketing strategies.

Abandoned Cart Emails
Nearly 70% of shopping carts are abandoned on e-commerce websites.

You can get some of these people to come back and complete their purchases. Send them an email reminding them of the item they have in their cart. Giving the customer a special offer on that item might bring them back.

You can do this by integrating your email automation tool with website tracking. It's even possible to send emails based on other site visitor behaviors, such as viewing a resource on a particular topic.

Newsletters
Sending newsletters on a regular basis is an effective way to keep your audience engaged.

They allow you to put several important pieces of information in a single email, such as company news, events, promotions and interesting content.

Promotional emails
Promotional emails are email campaigns designed to raise awareness about something your company offers. They can focus on a product launch, a service, free downloadable content , or an upcoming event.

They often offer their subscribers discounts or special offers on the product.

Promotional emails can be very successful in getting russia whatsapp number data people interested in your brand. They work best when you target subscribers who are most likely to be interested in the promotion.

Welcome emails to new subscribers
Businesses spend a lot of time nurturing existing contacts, but do you know when a list subscriber is most likely to buy from you?

Right after you subscribe.

At that point, they have enough interest in your business to join your email list. This is a great opportunity to encourage them to convert.

Do this by sending a welcome email or even a series of welcome emails. Welcome emails are well received – they have an average open rate of 86.03% .

Compare that to the average newsletter open rate, which is 18.76%.