Share of voice data can reveal why customers choose your brand (or your competitors), and even highlight untapped market segments.
For example, imagine you manage social media for a pet supply store. You’re analyzing your share of voice and notice a trend: customers are constantly asking about a particular type of treat that none of your competitors seem to carry. This unmet need represents a potential goldmine—an untapped market just waiting for you to offer that sought-after treat.
The conversation breakdown table from a Sprout Social job seekers data Listening dashboard.
Competitor research
Share of voice data is your secret weapon to uncover competitive intelligence. It provides insight into competitor strategies, strengths, weaknesses and everything in between. Regular SOV analysis clarifies your competitive landscape, providing data-driven insights for success.
Identify industry leaders in relevant market conversations.
Track your SOV to measure market share growth.
Analyze the sentiment within conversations around your competitors to identify opportunities to gain market share.
By analyzing this data, you can identify opportunities to improve and differentiate your brand. For a truly comprehensive view of your competitive landscape, combine SOV data with other forms of analysis, such as SWOT analysis and market research. This holistic approach will enable you to make more informed decisions and develop winning strategies.
Share of voice data reveals the volume and sentiment of conversations surrounding your brand, allowing you to monitor and benchmark your brand reputation against competitors.