You need to create a profile of the ideal candidate

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How Programmatic Recruiting Works Before diving into programmatic recruiting, it is essential to understand how it works. This method consists of three main steps: 1. Define the target profile: To reach passive candidates, taking into account their skills, qualities, location, interests and current position.


It is important to use the right keywords to maximize visibility. 2. Audience Targeting: Using Big Data and algorithms, you can automate the posting of your job offers by choosing the media, device types and broadcast times that best match your target audience.


3. Buying Ad Space: To reach your target bahamas cell phone number list audience in real time, you will need to use a DSP platform that will allow you to buy ad space in real time . Ad spaces are auctioned and sold to the advertiser who offers the best deal.


This principle is also called Real Time Bidding (RTB) . In addition, algorithms manage and automate the entire recruitment process. It is important to note that you only pay when a candidate shows interest in your job offer.


The Benefits of Programmatic Recruiting First of all, this method allows you to enhance the visibility and notoriety of your employer brand on the Internet, by allowing you to reach passive and active candidates on several recruitment sites.