Is brand advocacy right for you?

[shaownhasan]

But did you know customer service is a huge part of brand advocacy? When you please your customers and clients, they will be more likely to share their experience with you with others.

But brand advocates aren’t limited to customers. In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners.

The best thing about brand advocacy is that it costs little to nothing to nurse database obtain. Even if you have yet to launch a brand advocacy program, you likely already have advocates working on your behalf. They post positive content about your brand simply because they love what you offer.

Brand advocacy can be one of the most powerful tools in your marketing arsenal. With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness. Enthusiastic brand advocates can help new brands get before larger and more engaged audiences. With the boost by advocacy, brands can magnify their market share much more easily, faster and farther.

For customers it’s about products, services and customer service. It’s about the relationships brands develop with their customers through engaging with them on social media or other customer care channels.

For employees it’s about loving their work, the company culture and, of course, the product.

Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. Of course, you still need a great product or service for people to get excited about.