Search Engine Land, LinkedIn Group Example

[shaownhasan]

This is a thriving community, filled with questions, signified by #questionforthegroup. There are numerous polls as well as announcements of employment opportunities. Informative posts dot the feed. Even the simplest questions asked by new members quickly draw thoughtful responses.

And it is a community of diverse individuals including digital marketers, tech executives, web developers and even the occasional political candidate.

Microsoft Excel Users
Microsoft Excel Users LinkedIn Groups
This is a private, listed group of over 417,000 members dedicated to business owner data helping each other solve Microsoft Excel-related problems. It is also a marketplace for jobs inquiries and postings. The group has one owner and two additional managers.

In addition to the rules highlighted above, this group requires that you post the details of the solution to your problem if you solve your own query. And they forbid the posting of anything not relevant to Excel.

All posts require Admin approval before submission to the group. According to LinkedIn’s guidelines, if posts are not approved within the 14-day period allowed, they are automatically deleted.

LinkedIn Groups give you enormous opportunities to learn about your audience. Where else can you have such a concentration of people who have come specifically to consume your content and interact with you?