This leader in brand suitability allows you to:

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For example, if your business goals focus on social media sales, you’ll still want to monitor metrics like follower count and web traffic. But your KPIs are going to be related to the number of sales per platform, total revenue or cost per acquisition.


Activate and measure brand suitability according to industry-leading Global Alliance for Responsible Media (GARM) standards.
Enable brand-suitable advertising efforts and precise activation.
Make brand safety part of your workflow
Incorporating brand safety solutions into your business owner data workflow will strengthen your brand and prevent reputational risks from morphing into serious business damage. Because what happens on social doesn’t stay on social. An event like your ad appearing alongside distasteful content could be devastating, as 49% of consumers say their perception of a brand is negatively affected when it’s presented next to offensive posts.

And that’s only scratching the surface of the brand safety risks you face today. Negative customer feedback could spiral into a full-blown crisis, an employee could accidentally share proprietary knowledge, the list goes on and on.

To continue your efforts to protect your brand, download our corporate communication plan template to help you keep up with the many risks in social’s changing landscape and chart a clear path forward.


It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. At that time, social as a channel and profession was undergoing a major evolution. Today, it’s clear that constant change is simply a part of the job.