Within its iOS app, Target uses AR to improve the customer shopping experience. Common furniture items are able to be superimposed into customers’ spaces so they can actually picture how they’ll look. If customers are able to see how well a leather armchair fits into their living room, they’re more confident in their purchasing decision and less likely to return the item.
Screen capture of Target's See It in Your Space augmented home owner data reality feature. An AR flowerpot rest on a desk.
How to act on this:
Consider investing in AR ecommerce features through your brand’s app or an AR app like Snapchat.
Showcase how customers can use your brand’s AR offerings on social media.
7. A rise in voice search
In 2023, marketers are using emerging technologies like voice search to level up their social commerce strategies. Many consumers rely on smart speakers and voice assistants to complete daily tasks. Customers can explore a brand’s various collections, choose product sizes and colors and ask questions directly within their shop.
As more people adopt these systems, they will likely start using voice search to make purchases from clothing to food.
According to our Q1 2023 Pulse survey, 25% of respondents say they plan to use voice search in 2023, a 3% increase from 2022.
Infographic stat call out from Q1 2023 Sprout Pulse survey that reads, “25% of consumers say they plan to use voice search in 2023, a three percent increase from 2022.”