Research during the content ideation stage

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Sprout Social Publishing Calendar with a new post draft showcasing optimal send times
Measure results
You’ve clarified your goals and identified your audience. And you’ve optimized your content and organized your posts with a content calendar. Now you are ready to measure your results.

Track metrics corresponding with your goals to determine how well your ideas performed. The results will help you identify which ideas can be improved, discarded or expanded on. Using Sprout’s social media analytics tools will not only speed up the process of finding your most successful and engaging posts, but it will organize it india car owner data into meaningful, easily digestible reports that you can share with your team.

Having worked through your content strategy development you can move on to ideation.

Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy.

Here are some ways to work on your content ideation. Remember that in all instances of ideation, you need to have a place where your ideas are collected.